In today’s digital-first business world, capturing audience attention quickly is critical—and explainer video services have become a powerful way to do just that. Whether it’s simplifying complex ideas, showcasing a product, or boosting conversions, explainer videos help brands communicate with clarity and creativity.
As demand for these videos continues to grow, so does the number of explainer video companies. But not all are created equal. Choosing the right explainer video company can make the difference between a forgettable clip and a game-changing piece of content that drives results.
In this article, we’ll break down the essentials of what makes a great explainer video company, explore the benefits of hiring professional services, and share 10 tips from the best US explainer video companies—including a standout name to consider: WIDEVIEW.
What Are Explainer Video Services?
Explainer video services refer to end-to-end solutions offered by creative agencies or video production studios that specialize in crafting short, engaging videos. These services usually include:
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Scriptwriting
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Storyboarding
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Voiceover casting and recording
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Animation or live-action filming
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Editing and post-production
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Music and sound design
The goal? To deliver a compelling narrative in 60 to 90 seconds that explains your idea, product, or service in a way that’s memorable and easy to understand.
Why Explainer Videos Work
Before diving into how to choose a provider, let’s look at why explainer videos are so effective:
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Short Attention Spans: Audiences today want quick, digestible information. A concise explainer video delivers your message fast.
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Visual Learning: People retain visual content better than text, making videos a more effective medium for communication.
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Boosted Conversion Rates: Studies show that landing pages with videos can increase conversion rates by up to 80%.
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Shareability: Explainer videos are ideal for social media, helping increase reach and engagement organically.
How to Choose the Right Explainer Video Company
With hundreds of options out there, narrowing your choice can feel overwhelming. But certain traits set the best explainer video companies apart from the rest:
1. Proven Portfolio
Check for consistency in quality, creativity, and storytelling across past projects. A versatile portfolio means the company can adapt to various industries and tones.
2. Client Testimonials
Positive reviews and testimonials reflect the company’s reliability and ability to deliver results.
3. Clear Process
A great explainer video company should guide you through every stage of production. Look for a structured approach, not chaotic communication.
4. Customization
Avoid cookie-cutter solutions. The best companies tailor each video to your brand voice and goals.
5. Timely Delivery
Ask about timelines. Top-tier firms maintain quality while meeting deadlines consistently.
Recommended: Why WIDEVIEW Is Among the Best Explainer Video Companies
If you’re searching for a trusted name in the industry, WIDEVIEW stands out. With years of experience delivering high-impact explainer videos across industries, WIDEVIEW blends strategy with storytelling to produce videos that not only look great—but perform great.
What sets WIDEVIEW apart?
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Client-Centric Process: They emphasize collaboration and feedback at every step.
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Creative Excellence: From minimalist animation to dynamic 3D visuals, their artistic range is impressive.
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Strategic Messaging: Every frame and line of script is designed with conversion and clarity in mind.
Whether you’re a startup needing your first product demo or a Fortune 500 company rolling out internal training videos, WIDEVIEW delivers with precision and flair.
10 Tips from the Best US Explainer Video Companies
Want to maximize your video investment? Here are 10 expert tips from the best US explainer video companies:
1. Start With a Clear Message
Before production begins, know exactly what you want to communicate. Define the problem, your solution, and the value proposition.
2. Keep It Short and Sweet
Aim for a video between 60 to 90 seconds. Every second should serve a purpose. Cut the fluff, keep the gold.
3. Focus on the Script
Even the best visuals won’t save a weak script. Invest time refining the script—it’s the foundation of your explainer video.
4. Choose the Right Style
Animated, whiteboard, motion graphics, or live-action—select the format that resonates best with your audience and aligns with your brand.
5. Incorporate a Strong Call to Action (CTA)
Don’t leave viewers guessing. Tell them what to do next—whether it’s signing up, buying, or learning more.
6. Use Professional Voiceovers
A clear, expressive voiceover can dramatically enhance your video’s professionalism and emotional impact.
7. Invest in Sound Design
Music and sound effects might seem subtle, but they elevate the entire experience and help guide emotional cues.
8. Optimize for Mobile Viewing
More than half of video views come from mobile. Ensure your explainer video is optimized for smaller screens.
9. Test and Tweak
Great companies like WIDEVIEW encourage testing different versions (with varied CTAs, intros, or tones) to find what converts best.
10. Distribute Smartly
Your video won’t help if no one sees it. Use it on your homepage, in email campaigns, social channels, and ads.
Final Thoughts
The right explainer video can do wonders for your brand—capturing attention, building trust, and driving action. But the key to success lies in partnering with a team that understands both storytelling and strategy.
If you’re serious about unlocking the power of video, take your time to evaluate options. Look at portfolios, read reviews, and don’t hesitate to ask questions. And when you’re ready to make an investment, WIDEVIEW is a top-tier explainer video company that delivers world-class explainer video services with consistency, creativity, and care.
In a world where attention is scarce, make every second of your message count. The right explainer video company will help you do just that.