Private delights are a well-known concept in marketing. They are private products or services that are less common than the company’s public offerings. But, is it illegal for a company to market their private products? The answer is yes, and this isn’t a good thing.
If you’re reading this, you probably have a private company of your own. Maybe you have a special treat for your employees, or a private service that you offer privately to your friends and family. The good news is, it’s legal to market your private products and services. In this article, we will explore what private delights is and why it’s illegal.
What is Private Delights?
Private delights are a marketing concept where a company markets a product or service as a “private” offer. There is no catch, no fees, and no obligation for the consumer to buy the product or service. Some might call it a “membership” product, but it’s different.
Private delights are often a luxury item or services that are only available to members of a specific club or organization.
Private delights are often condoms, lubricants, diapers, and baby supplies. Some might think that’s a pretty limited list, but the point is, they are usually luxury items meant for people who are in relationships or want to improve their relationship with their partner.
Why is Private Delights Illegal?
Private delights are not legal in every state, and in some cases, they are completely illegal. There are a few state-based statutes that outlaw the sale of private delights and related products. Some of these are the:
Fetal Protection Act of 2015 – This law protects pregnancy-related expenses for a fetus up to 24 weeks gestation.
Consent to Sexual Activity Act of 1969 – This statute criminalizes attempts to buy sexual services with the express or implied understanding that the money will be used to buy other goods or services.
Privacy Rule – This rule regulates what information businesses can and cannot collect about their customers and what information those businesses are required to retain.
When is Private Delights Illegal?
Private delights are illegal when those selling them know they are not allowed to sell them in their state or country. This can be because your business isn’t registered in that state or country or because you are violating some regulation or law.
There are many ways to test whether your product or service is legal in your home state or country. If you’re wondering how to go about doing that, check out our guide to getting legal in your state or country.
Pros of Private Delights
Legal – Although it’s not legal, some argue that the private delights concept is legal because nobody is forcing anybody to buy anything.
No Pros – We mentioned one pros of private delights thus far, and that’s the fact that it’s completely legal. There are no benefits to selling private delights that you wouldn’t offer publicly.
Better Business Bureau – Many claim that the private delights are a great way to build a brand and get your name out to the right audience.
No Review or Testimonial – We also mentioned one pro of private delights so far, and that is that you don’t have to test the product or service out before you release it to the public. You can just release it to the public and see what happens.
Cons of Private Delights
Small Business – Because of the fact that you don’t have to obtain any type of special permission or license to start a private delights business, it’s easy for many small businesses to get into.
RISK MANAGEMENT – Most people are concerned about the fact that even though it’s completely legal, you might get in a situation where you’re violating some regulation or law and get busted.
Fortunately, there are ways to protect yourself from such situations. One way is to get yourself a lawyer. Another way is to carefully examine the facts of your case and make sure you’re following proper procedures.
Wrapping up – Should You Start a Private Delights Business?
Now that you’ve gotten the facts out of the way, it’s time to make a decision: whether you want to launch a private delights business or not.
There are advantages to both public and private delights and there is no perfect answer to this question. You just have to carefully examine the pros and cons of each and make a decision based on your own needs and situation.
Private delights have their place in the business world, but you have to be careful of what you’re doing. You don’t have to sell expensive products or services that you don’t need to. You just have to consider the fact that your market is a select few and you can provide this service to them for free.
That being said, private delights can be a great way for smaller businesses to reach out to a niche market and grow their business.